NED MACPHERSON

Founder and Growth Lead of Endrock

Ned is a growth focused operator who has held senior roles including Chief Marketing Officer, Head of Growth, and Head of Revenue. He has led growth initiatives for more than 60 businesses across Direct To Consumer, SaaS, mobile applications, B2B, and ecommerce. His work sits at the intersection of data, experimentation, behavioural psychology, and execution.

After scaling his agency, Ned sold the business to a private equity backed strategic buyer, rolled meaningful equity into the next chapter, and now operates in a senior leadership role while continuing to pursue new challenges inside and outside of work.

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02 ft. Ned Macpherson

THE 20 HOUR RULE: GROWTH, EXIT AND LIFE AFTER THE DEAL

Ned MacPherson, growth operator and former agency founder, joins Raman Sehgal to share his journey from solo operator to a private equity–backed exit. They explore how he built a differentiated growth business, what made it attractive to buyers, and why life after the deal can be more rewarding than expected—along with the role of deliberate practice in continuing to grow.

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