FROM OPTIMISING FOR EXIT TO OPTIMISING FOR INTENTIONAL LIVING

ft. Joe Rideout

Joe Rideout, software engineer turned entrepreneur and co-founder of Perpetua, joins Raman Sehgal to explore the shift from optimising for exit to optimising for a more intentional life. They discuss the lessons from two very different exits, why the right market can pull a product from a team, the importance of deal structure and founder alignment, and the health cost of relentless ambition when the stress continues long after the deal closes.

IN THIS EPISODE

In this episode, Raman Sehgal sits down with Joe Rideout. Joe is a software engineer turned entrepreneur. He co-founded Perpetua, a SaaS platform that automates advertising for brands on Amazon and other marketplaces. The company was acquired in 2021 and became part of Ascential’s digital commerce segment. In his next chapter, Joe is building at the intersection of technology and human performance while co-founding Burn Room, a Toronto-based fitness studio. He is a competitive marathoner and HYROX athlete, passionate about the intersection of ambition, health, and long-term performance.

LinkedIn – https://www.linkedin.com/in/joerideout/

WHAT WE COVER

Lessons from a first exit where equity was exchanged for equity that did not fully materialise
Why a great market will pull a product out of the team
Discovering and doubling down on Amazon advertising at the right moment
Understanding the importance of choosing the right co founder and founding team the second time around
Structuring a deal with meaningful upfront consideration and an earn out aligned to performance
The complexity of post acquisition integration when multiple companies merge
The health cost of founder obsession and the stress that can continue after the deal
Moving from intensity to intentionality in life after exit

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Joe Rideout

Joe Rideout is a software engineer turned entrepreneur. He co-founded Perpetua, a SaaS platform that automates advertising for brands on Amazon and other marketplaces. The company was acquired in 2021 and became part of Ascential’s digital commerce segment. In his next chapter, Joe is building at the intersection of technology and human performance while co-founding Burn Room, a Toronto-based fitness studio. He is a competitive marathoner and HYROX athlete, passionate about the intersection of ambition, health, and long-term performance.

LinkedIn: https://www.linkedin.com/in/joerideout/

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